Several people — including my banking advisor futilely holding back laughter after seeing my financial numbers — have asked me how FWPhys should be pronounced. Before the Studio makes it to get an actual production order, I have long thought of the matter as inconsequential.
In unofficial settings I’ve used the read out F-W-Physics or Frank Wang Physics, and I recommend this as well.
/ɛf ˈdʌbᵊljuː ˈfɪzɪks/
The transportation design wing, FTD (FWPhys Transportation Design), and the photography efforts, LUX, should just be read out as letters. No surprises here.
Yourong Frank Wang 